Author Test
October 20, 2015
Sarah DeLoca has spent nearly her entire career inside marketplaces where trust is the product. Before joining Jovie, she spent seven years at Care.com helping new parents discover and choose care with confidence, work that taught her how families actually search for and vet the people they let into their homes. She later launched the brand for Herewith, a platform connecting families with in-home senior care, and built the marketing function at Proof of Learn, an education technology startup, from scratch. That range across childcare, education, and senior care gave her a distinct read on what makes people trust a care brand enough to act on it.
As Senior Director of Marketing at Jovie, she leads the team responsible for building a brand that families trust, caregivers want to build careers around, and franchise owners across the country can grow behind. Since joining in 2023, she has brought marketing in-house, sharpened Jovie’s national positioning, and expanded the brand beyond individual families into on-site care for weddings, conferences, churches, hotels, and sporting events.
Sarah holds a Bachelor of Arts in English from the University of Connecticut.
Her view of care is also personal. As a parent, she volunteers as PTA Vice President of Membership and DEI Open Choice School Lead at her children’s school.
"Childcare isn't a convenience, it's the infrastructure that lets working parents show up fully everywhere else in their lives."
