We’re excited to expand into Indianapolis, Louisville, and Lexington, bringing our trusted in-home childcare services to even more families and companies across the Midwest.
This expansion wasn’t a quick decision. It’s the result of years of growth, careful planning, and a commitment to scalability—all with the goal of keeping care accessible and affordable. While rising operational costs (like insurance, employment taxes, and background checks) continue to impact the industry, our growth allows us to better manage those increases, so families don’t bear the full burden. Scalability helps us stay efficient, responsive, and focused on delivering exceptional value.
We’re proud to have acquired Jovie of Indianapolis from a dedicated owner who built a strong brand and reputation in the community. We’re honored to continue that legacy and serve the families of Indy with the same care and excellence.
In Louisville and Lexington, we’re launching fresh — and we’re excited to work closely with local partners, families, and businesses to build trust and brand recognition from the ground up.
Why this matters:
· Childcare costs have risen over 30% nationally since 2019.
· Families are spending up to 20% of their income on care.
· Employers are increasingly investing in family support benefits to retain talent and reduce absenteeism.
And let’s be honest — who wouldn’t want to be part of Indy, home of the Indy 500, or Lou-Lex, where the Kentucky Derby brings energy and tradition to the region?
As a proud Midwesterner, I’m beyond excited about this expansion. We’re here to support families, empower employers, and build stronger communities — one nanny, one backup care shift, one smiling child at a time. Let’s connect if you’re a business leader looking to support your working parents or a family seeking reliable care. We’re ready to serve!
With care,
Tara Barlow
